Fashion on the Run: Hussein Chalayan for Puma

With the uprise of athletes doubling as celebrities, it is no surprise that sportswear itself has become a fashion staple in most people’s closets. Designers like Stella McCartney and Jeremy Scott have already collaborated with popular sportswear company, Adidas. So, it seemed only natural that top competitor, Puma, would also join forces with an innovative designer to create a high fashion sportswear line. Their pick: Hussein Chalayan.
Chalayan, who was appointed Creative Director of Puma AG, came up with a Spring/Summer collection based on design concepts of originality and wearability. Pieces within this collection, named “Urban Mobility”, cater to the modern-day urban traveler. By including accouterments like, easy to remove pockets, fashion and function meet, helping savvy travelers get through hellish security checks in a hurry. Small splashes of color on the neutral palette along with contrasting materials give the highly modern and sleek clothing a real fashion touch.
The collection is set to hit stores in February, so walk, run, jog, or sprint your way to your local Puma stores and check it out. Just make sure not matter how you do so, do so fashionably.