About Midwasteland

 

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We’re not just a lifestyle site — we’re the mood, the vibe, and the unfiltered convo you didn’t know you needed. Since 2007, Midwasteland has been your daily scroll for everything worth obsessing over: from bold lipstick to bangers on your playlist, from WTF dating stories to the best snacks you’ve never tried.

We’re for the culture junkies, the style rebels, and the messy, wonderful humans who want their internet served with a side of sass and a whole lot of realness.

What We’re About

Think of us as your funniest, coolest friend sliding into your DMs with the hottest takes, wildest stories, and zero filter. We drop content across socials, newsletters, podcasts, and pop-up events — always with the goal of making you laugh, think, and maybe spill your dirty martini.

Whether it’s the latest meme trend, a viral celeb moment, or the drama unfolding in your group chat, we break it down with humor, heart, and a touch of chaos.

How We Roll

  • Social Media: Constantly scrolling, posting, reacting — and keeping you in the loop

  • Newsletter: A bite-sized hit of culture, style, and jokes (delivered straight to your inbox)

  • Podcast: Real talk, real laughs, and maybe some hot takes you won’t hear anywhere else

  • Events: IRL vibes with a digital twist — meetups, collabs, and unexpected moments

  • Editor’s Picks: Curated gear for those who want to flex their personality loud and proud

Who’s Vibing

  • Mostly women and non-binary legends (85%)

  • Ages 21–34 — AKA the digital natives and trendsetters

  • Loyal AF — 95% stick around for the laughs and the truth bombs

By The Numbers

  • Millions of views and double-digit millions in reach across platforms

  • Engagement rates that make us feel like your favorite meme account

  • Constantly growing community of culture lovers, style icons, and snack enthusiasts

What People Are Saying

“Midwasteland feels like your group chat come to life — messy, hilarious, and impossible to ignore.” — A fan who gets it

“The only place where I can get fashion inspo, dating advice, and savage hot takes all in one scroll.” — Someone’s bestie

Our Team

Built by Hashtag Lifestyle — a brand marketing agency and media collective shaping the brands that move culture. We do bold identities, creator-led campaigns, and scroll-stopping content made for the group chat and your FYP.

Founded in 2015 by Monica Dimperio — digital media pioneer and one of the OG street style bloggers — with a mission to make smart, funny, culturally obsessed content people actually care about (and immediately send to their friends).

A crew of lifestyle-savvy creators powers Midwasteland across platforms, with Dimperio at the editorial helm.

Want to link up?
Drop us a line: hello@themidwasteland.com
For press: press@themidwasteland.com
Collaborations & ads: collab@themidwasteland.com

 

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