We’ve had a lifelong love affair with Benetton. It took Sky Ferreira to remind us why the brand needed to get back on our radar. Well, her, Theophilus London, and Chloe Chloe Norgaard. If you don’t know what we’re referring to, take a peek at the brand’s A/W 13 ad campaign.
:::SWOOON::: It’s pure sex!
The grafitti infused, street style vibe is all part of Benetton’s revamp. Not only are they changing up their image – from biznass lady to chic girl-on-the-go – they’re also getting serious about their digital game and FINNALLY opening an eCommerce shop. Kinda important nowadays since shopping in your underwear/on the bus/waiting in line is pretty much the norm.
Upon revisiting we realized that the price point is spot on and more than a few of the pieces are perfect for peppering into our creative professional wardrobe. Check out our “Blogger Picks” on their site to see a of our faves from the collection.
Join us as #chicagogetstagged next Wednesday October, 23rd at Benetton – North Bridge (520 N. Michigan Ave., Chicago,IL) to try out the A/W 13 women’s collection first hand. Enjoy 20% off regularly priced merchandise from 6 – 8 during the event. There will be a little contest, too – enter to win a $500 Gift Card to Benetton. NBD.
RSVP to Benetton@co-op-pr.com to get on the list!
PS: As part of the Chicago celebration local artist James Jankowiak reimagined our logo in classic graffiti form. We’ll be putting it up this Monday as we countdown to party town. Remember to check back. 🙂