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False Alarm!!!

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False Alarm!!!

Breathe easy Nylonistas. The magazine is alive and kickin’.
Nylon says, “The speculation that has been posted on the Internet is completely false. NYLON Magazine is not folding, and is actually doing very well.”
The rumors were spawned by a threatening truth. WWD posted a breakdown of ad page performance, and it doesn’t look good. Since last year, Vanity Fair is down 15.3%, In Style 14.9%, W 12.7% and Vogue 9.6%.
The only magazine with a rise in ad pages is Elle, which is undoubtedly due to Stylista. It is up 3.2%.
No matter how far Elle climbs up the advertising ladder, the show, its ridiculous contestants and Slowey’s dry impersonation of Miranda Priestly bring the magazine’s clout down 100% (no matter how much I love to watch it). At least the show is keeping them in positive numbers, I would hate to see a respectable employee lose their job so Elle can fulfill their promise of a paid position to Megan or Kate!

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