Hannah Lee: Models of American Apparel
The leaders of the spandex revolution, American Apparel, will open one of their sexually charged stores in Mainland China this weekend. It will be the first of four being opened in the not-so sexually-charged country, which is a little risky.
Another challenge, Dov and crew are setting up a shop in the country that produces the majority of the world’s apparel. Selling clothing to clothiers, something doesn’t sound right.
Good luck with the marketing efforts.
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