Sisters-in-law Eva and Robyn Anderson want you to remember a time when dressing up actually meant… dresses. Their new aptly named boutique, le Dress, employs their combined fashion cred (think Paris fashion school and a Marc Jacobs internship) to fill their fem-yet-modern store with fancy and casual dresses from top lines such as ABS, Trina Turk, as well as exciting up-and-comers. They even thought to stock the Spanx and cleavage cupcakes, so everything stays in its proper place. How ladylike. Opens May 30.