The photos above are from the 2009 Pitchfork Music Festival which took place this past weekend in Chicago. I've attended this festival since its inception and started capturing style at the festival in 2007. With several of them under my belt, I can honestly say that the indie spirit the fest once had is gone and with that, went the style. I understand that the weather had a great influence on the attire this year but rain isn't a good enough excuse for leaving your style at home(Hello, LONDON!). 

In general, Pitchfork Fest is notorious for being a hipster mating ground but this year it was just about as "hipster" as being at a Cubs game. The area was littered with people in absurd get ups (i.e. banana suits, alien costumes), what some probably assumed were hipsters, but from my perspective, was mainly full of families with their children and bros.

After editing my film I was left thinking, "Where were all the cool people, the people that actually visit the website on a daily basis??".

The pictures I took are not necessarily of people I thought were the style setters of the fest but stylish/interesting people that stood out, in one way or another, from the crowd.

Judge for yourself. Mainstream or 'Just Right' for the Pitchfork crowd. If you were there, I want to hear your thoughts, too.

On the other hand, the music, SPOT ON and Wayne Coyne will forever hold a piece of my heart.